What rules need to be followed in packaging design

Update: 2021/04/02

Successful packaging design can not only catch consumer […]

Successful packaging design can not only catch consumers' attention quickly, but also make people perceive the products in the packaging, including quality, grade, style and taste, and generate the urge to buy immediately. Therefore, packaging is the most important thing in the sale of cosmetics.

In particular, many small and medium-sized cosmetics companies do not have enough advertisements to support them. If you can work hard on packaging, it is undoubtedly a wise move to start brand building from product packaging. And packaging design is undoubtedly a crucial part of brand building. Unfortunately, among the many small and medium-sized enterprises in our country, few can truly realize the importance of packaging design and use it as a sign project for marketing and brand promotion.

So for cosmetics, packaging design must follow certain rules: first, it must be targeted, such as 30 and 40-year-old women, there is a significant difference in the appreciation of colors and patterns (aesthetics); second With reference to competing products, after studying their packaging design, we must establish and strengthen our differences in our own packaging; third marketing, packaging has the role of silent dumpers in the terminal, and the sales function of packaging promotes packaging We must consider economic and practical aspects. On the one hand, we must improve the added value of products through its design, and on the other hand, it must meet people's material and spiritual needs through its design. Packaging design is affected by trade design and constantly changes in style. To win the favor of consumers with popular fashion.

On the one hand, reducing packaging weight is beneficial to the environment and corporate profitability. Lightweight is currently a commonly used industrial term to describe the practice of reducing the weight of packaging by using fewer materials to produce packaging. Generally speaking, plastic bottles, plastic cans, plastic hoses and plastic caps and other types of cosmetic packaging containers are easier to achieve the goal of weight loss.

When a plastic package is successfully reduced in weight, fewer resin materials are needed in the process of injection molding. Due to the use of less packaging materials, lightweight packaging is very beneficial to environmental protection, but this is not its only advantage. Lightweight cosmetic packaging bottles also have many practical advantages, such as the ability to effectively reduce material costs.

Refine the unique core selling point!

How to extract unique, core and effective product selling points? Refining selling points mainly captures the material, craftsmanship, function, details, color, shape, quality, environmental protection, and humanization of the product. It is the most commonly used to extract selling points from the product itself. It is also what customers pay the most attention to. After all, the product itself is the "carrier" of all values.

The selling point can definitely be found, and it must be in line with the interests and purposes of consumers